Post by account_disabled on Mar 12, 2024 5:31:13 GMT
We have been getting a lot of information from the Internet for several years. It's easy in itself, just type some keywords into Google about the subject you're looking for and voilà. However, what we no longer do so well is check sources. So anyone with access to a website and a little experience with SEO can broadcast their opinion or drop a view on the Internet and we take it for granted. This also applies to this blog, of course, but that has nothing to do with the question. If you are a freelancer and active in communications, you cannot fail to do thorough research on the correct information. You learn this during your training, although you may have thought differently at the time.
In my opinion, it is really necessary to know the real professional literature on communication. And there is a lot available, a lot. But since you can't make a wish list that's too long, I've selected some Czech Republic Mobile Number List titles for you that you should definitely have read. Note: this is not a top 5, but a selection of 5 books that inspired me. Communication strategy - Wil Michels As a freelance communication professional, this book helped me a lot to get my hands around a plan. While much literature on communication strategies is very superficial, Michels' book really focuses on practical strategies. If, as a company, you want more brand awareness, then the ambassador strategy or influencer strategy is perfect for your problem.
If you have an internal communications problem, then an internal branding strategy is a smart move. Michels distinguishes twelve strategies, each with its own plan of action and applicability. A very useful book. The Conversation Manager - Steven van Bellegem With the arrival of the Internet, our world has changed a lot. The traditional form of advertising has given way to an online version. Even though this book is from 2013, it is still relevant. The central point of the book is the conversation with the customer. This has become much easier since we've been online. Consumers easily give their opinion and their search behavior also determines what they want. Van Bellegem not only provides an extensive theoretical framework, but also gives practical examples for doing battle online.
In my opinion, it is really necessary to know the real professional literature on communication. And there is a lot available, a lot. But since you can't make a wish list that's too long, I've selected some Czech Republic Mobile Number List titles for you that you should definitely have read. Note: this is not a top 5, but a selection of 5 books that inspired me. Communication strategy - Wil Michels As a freelance communication professional, this book helped me a lot to get my hands around a plan. While much literature on communication strategies is very superficial, Michels' book really focuses on practical strategies. If, as a company, you want more brand awareness, then the ambassador strategy or influencer strategy is perfect for your problem.
If you have an internal communications problem, then an internal branding strategy is a smart move. Michels distinguishes twelve strategies, each with its own plan of action and applicability. A very useful book. The Conversation Manager - Steven van Bellegem With the arrival of the Internet, our world has changed a lot. The traditional form of advertising has given way to an online version. Even though this book is from 2013, it is still relevant. The central point of the book is the conversation with the customer. This has become much easier since we've been online. Consumers easily give their opinion and their search behavior also determines what they want. Van Bellegem not only provides an extensive theoretical framework, but also gives practical examples for doing battle online.